Inspired by the awe-inspiring forces of the natural world, NO KA ‘OI takes its name from the Hawaiian word for excellent and is produced with the best in Italian design knowhow and sustainable manufacturing practices. Launched in 2014, the brand is informed by Creative Director Simona Finelli’s broad-ranging interests in contemporary culture, design, art and wellness. The aesthetic is defined by an optimistic colour sense and exacting approach to cut and fit. Combining the ease of athleisure and the cool attitude of streetwear, NO KA ’OI addresses the demands of an active, fashion-forward lifestyle.
Launching exclusively online and at Innersect Shanghai on December 6th, a pared-back, utilitarian and all-black capsule collection has been designed in collaboration with Woolmark Prize winner Lukas Vincent of streetwear label Ex Infinitas. The N°01_Nokaoi capsule takes us on an internal journey to discover and develop the gifts we already have, that help us move forward as individuals and as a community. We are being steered by an innate drive to move through the seasons of our life to a destination – our metaphorical True North that pulls us like a magnet. N°01 is the perfect uniform to calibrate our inner compass while tackling the four elements. The 24-piece capsule will be presented at Innersect alongside a VR experience created by Fabian Montique and Impersive VR. NO KA ‘OI will also showcase their yoga mats created in collaboration with Saint Laurent.