NO KA ‘OI SPRING SUMMER 2019
The interior headspace is as urgent as the outside. To reconnect with our soul and the joyous idyll of childhood, SS19 is a lively and playful elaboration of a woman’s innate power, femininity, and passion taking shape in a mundane reality, amongst randomness and a naïve indeterminacy. Youthful elements play with fashion, sport, and lifestyle. Words and codes are incorporated into paintings. Abstraction and figuration go with contemporary languages, shaping rather than representing reality. Go beyond the clothing, opening to the alter-side of workout, far from its conventional use. The collection is a profound engagement between innocence, sense of rebellion and the ironic side of life.
Shades of color spanning from pop tones of orange and pink to fresh shades of green and turquoise develop eye-catching combinations on sports bras, tops, sweatshirt, leggings, and shorts. Lurex lines, scalloped edges and revamped silhouettes find a place next to the vibrant color block palette. The feminine details are surprising and unparalleled to their active designs.
One of the iconic motifs of the season shows an abstraction of contemporary language through the juxtaposition of ingenuous colors doodled over dalmatian spots. Patterns are applied to nylon and transparent jackets, metallic brushstrokes painted on bottoms and cover-ups and special cuts on black basics point to artistic references. Embroidered t-shirts in emoticon form celebrate Hawaiian colors and spirit and highlight with handmade techniques and couture traces part of the NO KA ‘OI identity. Reviving femininity, romantic lace is blended with bold stripes on leggings and draped on tops. Glistening embroidery is found on a bandeau top, bike shorts, sweatshirts, and leggings. New
silhouettes are introduced this season like midi skirts, mini dresses, and even a romper.
SS 19 is high fashion in design while retaining a spontaneous, offbeat active feel.