NO KA ‘OI releases its second drop presenting a limited-edition of pouches in three variations made of sponge with an oversized keychain-like metal heart as its zipper hardware. #NOKAOIDROP2 is an ode to what draws us to love, ecstasy and infatuation. Small, medium or large in meaning, the pouches are an expression of the multiple shades of love.
Celebrating hearts aflutter, romantic when they swell and unpredictable in their destination, love is stronger than any earthly force. Love is from the infinite and the nature of love is inexplicit. The video campaigns highlight the mysterious elements of this feeling and the emotion that seems out of control, like a blinding gush of light or something uncontrollable. In the video, the pouches seem to fall in love as if merging their different shades expressing the fusion of souls in the otherworldly passionate experience of love.
#NOKOAIDROP2 interprets the pouch in multiple ways: the carry-all silhouette that is large enough to brave it all, the wallet size silhouette perfect for fleeting moments, and the smallest version easiest to hold.
LAUNCHING FEBRUARY 1ST.