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Fall Winter 2018

NO KA ‘OI approaches this seasons with a new perspective, producing designs with origins in activewear, urban streetwear and haute couture that can mold into any occasion depending on intention and desire. The elements that dominate this season’s conversation are oversized, layered, loud and iconic. Plaid patterns and silver metallics create pullover tops and jackets. Italian sequins and fleece adorn sweatshirts, tops, and shorts. An animalistic print nods to the brand’s “wild by nature” attitude. Inspired by the abstract expression of drip painting, an exclusive white leopard design splattered with paint transforms its white and black primal form into an elevated multicolored revitalization. See on cropped sweatshirts, oversized jackets, wide-leg pants, and classic bra silhouettes, this print resonates with the street-centric tones guiding the theme of the new Fall-Winter 2018 Campaign. Bold color block design receives an inventive seasonal update with the interplay of a white and black polka-dotted pattern. Colors come together with this timeless pattern in red and pink, yellow and orange, royal and pastel blue tones, conveying the energy of bras, tops, leggings, and pants. This season. NO KA ‘OI serves minimalism, in spare, muted shine fabrics, and sweat-wicking waffle knit with decorative liquid-like stripes. As tribute to timeless elegance, the brand has designed a new version of the “little black dress” of yoga, offering revamped versions of favorite silhouettes like the Laiki One-Piece, Hiko Bra and Eono Leggings.

Fall Winter 2018
Fall Winter 2018