NO KA ‘OI, meaning “the best” in Hawaiian, is a design system inspired by the power of nature and created with Italy’s superior design sensibility. Through, founder and Creative Director Simona Finelli’s interest in wellness, art, beauty and contemporary culture, she founded NO KA 'OI in 2014. The collections are defined by color block design, an emphasis on construction, eclectic fabrics, and color. NO KA ‘OI presents a new path for bridging the gap between ready-to-wear, activewear and streetwear.
NO KA’OI is a Made in Rilievi brand. The Rilievi Group, founded in 1991 in Bologna, Italy, is a leading company in handmade tailoring and embroidery for the haute couture industry working with major design houses in both Europe and America. NO KA’OI adapts its couture heirloom to elevate the details of each collection. The collections cover women’s fashion, active, and accessories.